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Benefits of AMA Membership
Each year, over 13,000 college students increase their understanding of the marketing profession, begin career development, and gain valuable skills and opportunities by joining the American Marketing Association.
Membership benefits include:
Marketing News
This leading publication for the marketing industry keeps you abreast of new ideas and developments in marketing, including market research, new product development, marketing communications, direct marketing, distribution and much more. The eight-issue student subscription to Marketing News runs October through May. Students can also access all 20 issues and view archives online.
Member Resource Center and Student Members-Only Content on MarketingPower.com
As an AMA member, you gain full and unrestricted access to the Member Resource Center on the AMA website. Here's the kind of marketing information you can access every day:
• Career section for students with detailed information on marketing careers and job/career resources tailored for students.
• AMA member roster.
• Free live and archived web casts to expand marketing training.
• Special sections offering extensive information and resources, including marketing news and trends, global marketing issues, industry overviews, case studies, white papers, hot topics, interviews, statistics and more. You can also access current and past issues of Marketing News and Marketing Matters and take advantage of member discounts on publications, events and training.
Collegiate Connection
Published eight times a year, this electronic newsletter is the primary communication between AMA’s International Headquarters and with its collegiate members, featuring articles from recent college graduates, industry news and career development information as well as the collegiate chapter section with important news for your local chapter management. Collegiate Connection is available online to members only.
Access to AMA Collegiate Marketing Partners
(CMPs) AMA has partnered with major corporations looking for access to the best marketing undergraduates. AMA collegiate members have exclusive access to this group through conference participation and newsletter content. AMA members are also invited to submit resumes to this group of recruiters.
Discounts on Publications and Events
AMA collegiate members receive discounts on selected publications and events of the American Marketing Association. For details, please contact Customer Service at 800.AMA.1150.
Bridge Membership Program
The bridge program is available only to graduating AMA collegiate members to assist them with their transition into the professional world. Bridge membership allows students to continue their relationship with AMA with a more than 50% savings off regular professional membership. Graduates receive the same benefits as professional members but pay only $75.00 (valid for up to three years after graduation). Bridge members can join an AMA professional chapter, attend local events and build a local network base. (Professional chapter membership is required in some areas and is not included in the bridge membership dues.) Bridge membership information is sent annually in the winter to December graduates and in the spring to May graduates.
AMA-Sponsored Chapter Programs
AMA International Headquarters encourages all collegiate chapter members to participate in the following programs to take full advantage of their membership. Participation in these programs gives members further hands-on marketing and business-related experience.
• The Annual International Collegiate Conference provides leadership training and career development opportunities.
• The Annual Awards Program provides experience in strategic planning and recognizes collegiate chapters for their outstanding achievements.
• The Case Competition provides students the opportunity to work on real-world marketing challenges.
• The Community Service Grant Program funds projects that allow collegiate chapters to use their marketing knowledge to make a significant impact on a local nonprofit.
Additional Benefits
Local Professional Chapters
The American Marketing Association’s professional chapters provide programming, networking opportunities and other benefits within local communities. Seventy-four AMA professional chapters operate throughout the United States and Canada, and all offer some form of student membership.
Professional Chapter membership
Professional chapter membership is available to AMA collegiate members at a discount. Professional chapters are composed of practitioners, educators and students, and chapters often host special student programs that enhance AMA collegiate membership, including events like career forums, conferences, workshops, scholarships and student awards. Student dues for AMA professional chapters are generally much lower than dues for professional members. Contact Customer Service at 800.AMA.1150 or collegiate@ama.org for more information.
In Summary - You get out of your AMA membership what you put into it!
The value of membership in any professional organization is not limited to tangible benefits. AMA collegiate members gain valuable leadership experience by actively participating in chapter activities and serving in officer or committee positions. Chapters run like a business, and virtually every operation involves a marketing function or the application of ideas presented in marketing or business classes. Active members make themselves more marketable by availing themselves of opportunities to:
• Enhance their leadership skills.
• Practice managing others.
• Improve communications skills.
• Learn how to run an effective business.
• Develop and implement an operating plan.
These skills and more can enhance a member’s resume and be applied to a professional career position.
Make your membership work for your resume!
Résumé enhancement is often one reason students join AMA—so make sure your résumé makes the most of your experience! As a member, you can always note your membership:
• Member, American Marketing Association, 2004-06
But if you are active in your chapter, your résumé will be much more descriptive about your potential in a professional marketing position. For example:
• Chapter Membership Committee Used personal sales techniques to increase membership by 25%.
• VP Communications Wrote quarterly newsletter targeted to current members and alumni.
• Chapter Fundraising Committee Raised $500 by implementing direct mail campaign to parents of business school students.
• Leadership Session Participant, AMA International Collegiate Conference Presented officer training strategies to fellow AMA chapter leaders.
• Case Competition Team Member Conducted research and developed promotional strategies in response to case problem. Received "Honorable Mention" award.
Source: AMA Collegiate Chapter Management Handbook
Each year, over 13,000 college students increase their understanding of the marketing profession, begin career development, and gain valuable skills and opportunities by joining the American Marketing Association.
Membership benefits include:
Marketing News
This leading publication for the marketing industry keeps you abreast of new ideas and developments in marketing, including market research, new product development, marketing communications, direct marketing, distribution and much more. The eight-issue student subscription to Marketing News runs October through May. Students can also access all 20 issues and view archives online.
Member Resource Center and Student Members-Only Content on MarketingPower.com
As an AMA member, you gain full and unrestricted access to the Member Resource Center on the AMA website. Here's the kind of marketing information you can access every day:
• Career section for students with detailed information on marketing careers and job/career resources tailored for students.
• AMA member roster.
• Free live and archived web casts to expand marketing training.
• Special sections offering extensive information and resources, including marketing news and trends, global marketing issues, industry overviews, case studies, white papers, hot topics, interviews, statistics and more. You can also access current and past issues of Marketing News and Marketing Matters and take advantage of member discounts on publications, events and training.
Collegiate Connection
Published eight times a year, this electronic newsletter is the primary communication between AMA’s International Headquarters and with its collegiate members, featuring articles from recent college graduates, industry news and career development information as well as the collegiate chapter section with important news for your local chapter management. Collegiate Connection is available online to members only.
Access to AMA Collegiate Marketing Partners
(CMPs) AMA has partnered with major corporations looking for access to the best marketing undergraduates. AMA collegiate members have exclusive access to this group through conference participation and newsletter content. AMA members are also invited to submit resumes to this group of recruiters.
Discounts on Publications and Events
AMA collegiate members receive discounts on selected publications and events of the American Marketing Association. For details, please contact Customer Service at 800.AMA.1150.
Bridge Membership Program
The bridge program is available only to graduating AMA collegiate members to assist them with their transition into the professional world. Bridge membership allows students to continue their relationship with AMA with a more than 50% savings off regular professional membership. Graduates receive the same benefits as professional members but pay only $75.00 (valid for up to three years after graduation). Bridge members can join an AMA professional chapter, attend local events and build a local network base. (Professional chapter membership is required in some areas and is not included in the bridge membership dues.) Bridge membership information is sent annually in the winter to December graduates and in the spring to May graduates.
AMA-Sponsored Chapter Programs
AMA International Headquarters encourages all collegiate chapter members to participate in the following programs to take full advantage of their membership. Participation in these programs gives members further hands-on marketing and business-related experience.
• The Annual International Collegiate Conference provides leadership training and career development opportunities.
• The Annual Awards Program provides experience in strategic planning and recognizes collegiate chapters for their outstanding achievements.
• The Case Competition provides students the opportunity to work on real-world marketing challenges.
• The Community Service Grant Program funds projects that allow collegiate chapters to use their marketing knowledge to make a significant impact on a local nonprofit.
Additional Benefits
Local Professional Chapters
The American Marketing Association’s professional chapters provide programming, networking opportunities and other benefits within local communities. Seventy-four AMA professional chapters operate throughout the United States and Canada, and all offer some form of student membership.
Professional Chapter membership
Professional chapter membership is available to AMA collegiate members at a discount. Professional chapters are composed of practitioners, educators and students, and chapters often host special student programs that enhance AMA collegiate membership, including events like career forums, conferences, workshops, scholarships and student awards. Student dues for AMA professional chapters are generally much lower than dues for professional members. Contact Customer Service at 800.AMA.1150 or collegiate@ama.org for more information.
In Summary - You get out of your AMA membership what you put into it!
The value of membership in any professional organization is not limited to tangible benefits. AMA collegiate members gain valuable leadership experience by actively participating in chapter activities and serving in officer or committee positions. Chapters run like a business, and virtually every operation involves a marketing function or the application of ideas presented in marketing or business classes. Active members make themselves more marketable by availing themselves of opportunities to:
• Enhance their leadership skills.
• Practice managing others.
• Improve communications skills.
• Learn how to run an effective business.
• Develop and implement an operating plan.
These skills and more can enhance a member’s resume and be applied to a professional career position.
Make your membership work for your resume!
Résumé enhancement is often one reason students join AMA—so make sure your résumé makes the most of your experience! As a member, you can always note your membership:
• Member, American Marketing Association, 2004-06
But if you are active in your chapter, your résumé will be much more descriptive about your potential in a professional marketing position. For example:
• Chapter Membership Committee Used personal sales techniques to increase membership by 25%.
• VP Communications Wrote quarterly newsletter targeted to current members and alumni.
• Chapter Fundraising Committee Raised $500 by implementing direct mail campaign to parents of business school students.
• Leadership Session Participant, AMA International Collegiate Conference Presented officer training strategies to fellow AMA chapter leaders.
• Case Competition Team Member Conducted research and developed promotional strategies in response to case problem. Received "Honorable Mention" award.
Source: AMA Collegiate Chapter Management Handbook
